Marketing case study Essay Example | Topics and Well Written Essays - 250 words

Marketing case study - Essay Example Since customers’ feedback is essential, there will be a continuation of the administration of the online surveys to maintain the tracking of opinions. In case the surveys suggest a change in the products or activities, eBay will modify the preferable factors within an apt range. In some locations, the surveys will be delivered to the store representatives for distribution (Kurtz, 2011). The representatives may also be motivated through offering them smaller reference books and diaries with the organization’s logo. The trend outlined above manifests a constant progress in sales and revenue of the eBay Inc. In the analytical perspective, the results show that the strategies put in place in the past five years are useful. In 2009, policies put in place led to a slight increase in the curve until 2010. After the 2010, the curve became stable showing consistent, sharp rise from 9.15 to 16.05 billion. Therefore, the corporate is doing well with the strategies put in place and their implementation as well (Kurtz,